This project was to increase attendance and ticket sales for Solar Bears playoff games by clearly communicating playoff qualification and reinforcing the limited-time opportunity to attend. This project targets casual sports and entertainment seekers in the Orlando area, particularly young adults (18-25) and families, who are open to live experiences but are not actively following the Solar Bears season. 

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In collaboration with:

Abbie Sherretta, Peyton Spencer, Jade Read, Anna Petitjean Nieves, Annalise Modafferi, Kayla Sharpe, and Sophia Cardenal